Nike+ Move
The Nike+ Move mobile app was created to utilise Apple’s M7 motion chip, in the (then) new iPhone 5S.
The chip detected motion through integrated accelerometers, gyroscopes and compasses, enabling athletes to earn NikeFuel via their phone, without the Nike+ FuelBand. Apple showcased the app during the iPhone 5S launch keynote and on apple.com.
My role involved creating a new visualisation for NikeFuel data, along with the digital branding and UI design across the app.
Role
Design direction
Digital branding
Mobile design
Data visualisation
UI design
Nicknamed ‘the slinky,’ the data visualisation moved with the athlete, enabling them to see the intensity of their workout in real-time.
[ THE SLINKY ]
