Nike+ FuelBook

The Nike+ FuelBook was a printed reference used internally at Nike. It was created to explain what NikeFuel is, and how it’s calculated.

My role involved the design direction and graphic design of the page layouts. I also created the NikeFuel athlete artwork for each page.

To reflect the nature of the content, the visual direction featured the construction of the NikeFuel element and typography.

Design direction
Graphic design
Typography
Artwork

Role